Recently, we’ve been exploring a new idea: an off-premises smartmenu. That is, a smartmenu that’s close to a restaurant — in the lobby of a nearby office building, or the foyer of a busy train station, for example. It’s our take on the various paper menus that you’ve probably seen hanging in the break rooms at your workplace — except you don’t need to call in your order, and you have all of the benefits of the smartmenu ordering experience. It’s great for restaurant, too: providing visibility, allowing customers to browse a real-time menu, all without the need for a separate mobile app or website, as with online ordering.
We will be installing our first such smartmenu in a central location at the Interstate North Office Park, in Atlanta. This smartmenu will allow remote ordering at nearby St. Charles Deli. The location of the smartmenu will allow individuals and groups at the office park to avoid the long lunch-rush lines.
We’re currently evaluating other locations where we can install off-premises smartmenus. Let us know if you have any suggestions!